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FB has a very shallow, very narrow moat around its business. It is a technology company in the same way pets.com was: they have a web server (yeah, more than one). The business has a market capitalization approaching $600 Billion, with revenues based not on innovation but advertising revenues and the sale of harvested personal information. Someone will build a better social network, or something similar, and FB will collapse. It could begin with the next revelation over their abuse of personal data.
Ease of use and FB being utilized by business is a consideration for those users. The downside of the site is the data harvesting and intrusive practices of companies such as FB. I gave up on FB over a year ago, and I hope for better things from this site.